Making better use of your Social Media Platforms?
The 21st century has seen some of the greatest developments in technology ever! Social Media Marketing being one of them.
Who could have imagined that we would be able access nearly every part of society at the touch of a button. We have designed robotic body parts, built buildings over 2700 feet tall, travelled to the edge of our solar system and created social message boards to share every moment of our lives on.
The world is changing faster than it ever has done before!
We take for granted that we can now find the answers to literally everything by asking Google, Alexa or Siri.
Recent studies conclude that every day, we as individuals spend an average of 110 minutes on social media sites such as Facebook, Instagram and YouTube. 45 million of us have social media accounts in the UK and 96% of us are accessing its information every month.
I’m guessing then that unless you sit in the 4% category, you have a pretty good idea how social media works and what it’s delivering to your news feeds.
The question is… How can you make the most of Social Media?
Our initial consultation will give us a great idea of how you have developed your current social strategy. We look at what platforms you are utilising. We dissect what you are uploading. Then we analyse the interaction levels you are currently achieving. Social Media can be a powerful tool enabling you to connect with customers and prospects. The downsides are it has the ability to have detrimental effects on your brand if not utilised in the right way. Content is king when it comes to social posting. If your posts are boring, uninspiring or lacking information, then don’t be surprised when they receive little to no engagement.
Putting Social Media under the Microscope.
Exploring social media ecosystems is a big part of our marketing strategy. We analyse what platforms work and perform best for your business. This allows us to identify the best opportunities to engage with your perfect audience. Whether it’s Facebook, YouTube, Twitter, SnapChat, Instagram or LinkedIn. We look at what mix allows you to maximise your reach, engagement and overtime, build better brand awareness.
Good Social Media marketing structures can make a huge difference to your business. Timely, relevant and targeted content is a great way to keep customers interested and engaged. It allows you to show your authority and expertise in your marketplace. It’s important to remember that there is no silver bullet regarding social engagement. The focus should always be on growing interaction, trust and engaging with your customers over time.
For more information about how we can help your business improve it’s Social Media strategy and delivery, please get in touch