What is SEO?

SEO stands for “search engine optimisation.”

To put it simply, SEO is the process of improving a website to increase its visibility for relevant searches on the internet. The better visibility your pages have in search results, the more likely you are to get visitors and attract prospects and customers.

Let’s be honest, who wants to scroll through pages and pages of search results. We have learned to trust search engines like Google and Bing for example to provide accurate and immediate results for literally anything we ask for.

SEO and Page Ranking

Search Engine Rankings

Search engines like Google crawl millions of pages on the web. They go from website to website site collecting information about pages and putting them in an index. A complex and ever changing algorithm then analysis these pages. It takes into account hundreds of ranking factors to determine the order pages should appear in the search results for any given query.

The concept behind SEO is to make sure that search engines see your web pages as the best and most authoritative source of information.

Ranking at the top of page 1 in search results has huge benefits.

The reality is that you can have the best product and website in the world… but if no one can find you, they are unlikely to buy from you.

There are many factors to good SEO. We believe first and foremost that good content and an easily navigable adaptive website are the priority. Designing something that leaves your customers confused or frustrated will switch them off. It can also damage your ranking scores with high abandon and bounce rates. Your website needs to be an extension of your business. Remember it’s open 24 hours a day, 365 days a year. Good foundations are the key to building success here.

SEO SEM & Serps

At iris Digital Marketing we first look at the fundamentals around your business. Delivering a good SEO strategy depends on many factors including your product, your target audience, competition and geographical coverage. Understanding your goals allows us to optimise your website and content to increase your visibility to potential customers.