How important is your corporate image, logo and overall brand identity?
In simple terms, your brand is your business or corporate identity. It’s how people recognise you. That said, it’s not just about creating the perfect logo. But it helps!
Some businesses spend hundreds of thousands on creating the perfect corporate identity and brand image. Largely it’s about stamping market dominance with the perfect scenario being long term brand usage. Just take Google or Hoover for example.
The best place to start is at the beginning… Identify your market, identify your customers and most importantly, identify your business. What are you? Who is your audience? Where are your strengths?
Brand Identity is the visible elements of your business. It’s the logo design, colours, shapes, fonts, language and images used in promotion, advertising and marketing. Making sure these reflect your company ethos, your personality and your product is hugely important.
Brand Image is the result. This is your final product and how consumers recognise, identify and distinguish you from your competition. It’s your calling card and needs to be instantly recognisable.
It doesn’t have to be complicated
Some of the best corporate identity is made up of simple visuals. Take Apple for instance; Apple is now one of the most recognised brands on the planet. Yet there logo and branding is very simple. It was certainly designed to appeal to a “new generation”. The concept itself is widely commented on, with theories ranging from religious influences to Isaac Newtons discovery of gravity. Either way the brand has stood as testament to Apples continued innovation and brand promotion.
What does your Brand say about you?
Sometimes these are the toughest questions. Being critical about something that has served you well for many years isn’t always easy. However, good businesses always adapt and evolve. If it is time to look at making some changes then we are on hand to discuss. We can help with direction, ideas, research and design to build something completely new and exciting, ready for the next stage in your business’s evolution. For further information or to discuss in more detail feel free to email, give us a call or complete the contact us section here.