News, Information, Discussion & Ideas.
Fact, fiction or just general opinion, we take a deeper dive into world of marketing and discuss what’s good, what’s hot, what’s relevant and what’s not. With Help, hints and tips, my aim is that over the course of the few minutes it takes you to read an article, you will recognise some of the practical ideas that can be implemented within your own business.
It’s great to be able to employ someone like us to do all these jobs, but for some companies that’s a luxury too far. So, if you’ve got the time and are prepared to put in a bit of effort, the world is your oyster. If it still all seems a bit too much, or you just don’t have the time, then pick up the phone. We are always happy to help!
Time to say Happy New Year! Firstly, my apologies that it’s been a few weeks. I always had this wonderful idea that I would compose something useful and thought provoking every week, however, I’ve been fortunate enough to be absolutely stacked out with work. Which in truth has led me to write this particular post.…
Ultimately your marketing message will be tailored to your targeted customer. Understanding who they are is really the first point of call. Creating a target audience will allow you define your strategy far better and will pay dividends in the long run.
Generally, my first question to any client is “What are you looking to achieve?”. This doesn’t revolve purely around my services, it’s a general question aimed at what they are striving for as a business. At this point I’m going to discount the most popular retort of “we want to sell more”. My reasoning for…
Is there a way we can all help each other? Here’s my view and possibly how I can help you.
We look at some general guidelines for posting on social media channels and explore frequency of posting that hits the sweet spot.
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