Generally, my first question to any client is “What are you looking to achieve?”.
This doesn’t revolve purely around my services, it’s a general question aimed at what they are striving for as a business. At this point I’m going to discount the most popular retort of “we want to sell more”. My reasoning for this is simple, selling more is a by-product of everything else.
Let me explain…
We all want our businesses to be successful, I haven’t met a business owner yet who wants to see the demise or collapse of all their hard work. However, simply wanting to sell more doesn’t happen without adapting your current marketing and sales methods.
Fundamentally, the most important part of my job is understanding your business, so that’s getting to know your current strategies, audience, market cap, competition, service and ideally, what makes you unique. It’s very easy to create adverts or social media posts, but if they don’t resonate or connect with your audience, it’s your money down the drain.
When I talk about your voice, I’m not expecting you to shout wildly from your office window, I’m talking about the tone and authority of your brand image and promotional activity. Look at it like this… in most cases, it’s the first way customers identify or perceive your business, so getting it right is pretty important.
Your voice is the manner in which you engage, it encompasses everything to do with your brand, your identity, your market placement, colours, fonts and even the emotional connection you have with customers. Understanding your voice and market placement helps enormously with campaign decisions. It enables you to create the right promotion, for the right audience, at the right time.
Adding this texture to your marketing strategy will enable customers and prospects to instantly recognise where the promotion has come from and what it’s about. It’s also a fantastic way to breed brand familiarity.
Five key questions:
- Are you happy with your current branding?
- Is your image identifiable through your advertising?
- Is there consistency throughout all your digital and online promotion?
- Are you reaching the right audience?
- Does your brand reflect your business?
If you answer YES to all these questions, you’re on to a winner! Keep up the good work. It looks like you have your voice well and truly nailed. If on the other hand, your answers end up with more um, ah and sort of, then feel free to pick up the phone or drop us an email to find out how we can help.